The Rio Criativo Incubator (IRC) is a centre of innovation and collaboration that strengthens networks of entrepreneurs within the creative economy of the state of Rio de Janeiro. The goal is to position this emerging economy as one of the central axes of socioeconomic development.

Established in a 2,500m2 space in the centre of Rio—with auditoria, a terrace for events, meeting rooms, private offices and coworking spaces—IRC offers free activities in the foundations of entrepreneurship and generating business for 5,000 arts and culture professionals annually.

Workshops and consultancies address strategic planning, business management, resource mobilization, financial and legal advice, and communication.


Created in 2008 by the Secretary of Culture of the State of Rio de Janeiro (SEC-RJ), the Office of Support for Cultural Production was the embryo of the Rio Criativo Incubator. The Office’s goal was to train arts and culture professionals to qualify enrolments and the management of the network of cultural hotspots in Rio de Janeiro, and to democratise the use of the Culture Incentives Law. The success of this action, reproduced by various municipalities and governments, culminated in 2010 in the creation of the Coordinator of Creative Economy and the Rio Criativo Incubator.

More on the foundations of Rio Criativo

Business Incubator




  • Daniel Gil
    Daniel Gil
    Creative Economics Head
  • Diogo Oliveira
    Diogo Oliveira
    Head of Rio Criativo Incubator
  • Felipe Ali Al-Khattab Perpetuo
    Felipe Ali Al-Khattab Perpetuo
    Creative Economics Advisor
  • Alessandra Barbosa
    Alessandra Barbosa
  • Josiane Santana
    Josiane Santana
  • Jefferson Junior
    Jefferson Junior
  • Vanderson Naim
    Vanderson Naim
    Management of Rio Criativo
  • Alexandre Pessanha
    Alexandre Pessanha
    Management of Rio Criativo